Fashion is a Blank Canvas.
It was a blast collaborating with the creative team at Lifetime for the Project Runway campaign. Phantom cameras, powdered paint and and an all white room? Sign me up.
The set was built from the ground up creating an all white world for Heidi and Tim to bring to life. Without time for a full reset, we shot with two phantoms and a ton of preparation, knowing there was only one chance to get it right. Luckily both Tim and Heidi we’re aces and hit their marks perfectly. The most important thing we wanted to capture was the notion that fashion is a blank canvas, and while the process can be messy it’s important to have fun.